580 Fifth Avenue · New York

Brilliance, without the markup.

IGI-certified diamonds set in 14K gold, from a New York jeweler selling online since 1999.

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IGI CertifiedEvery diamond piece
14K GoldSolid gold or gold over sterling
Free Insured ShippingAnywhere in the US
30-Day ReturnsFree and easy
The Collections

Find your forever piece

Rings
RingsShop rings →
Earrings
EarringsShop earrings →
Bracelets
BraceletsShop bracelets →
Necklaces
NecklacesShop necklaces →

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The Engagement Edit

The question, perfectly answered.

Ovals, rounds and emerald cuts, every stone IGI-certified and hand-checked in New York before it ships.

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After Dark

The Tennis Edit

A continuous line of light. Bracelets and necklaces made to be worn every day and noticed every night.

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Our story

Selling diamonds online since 1999.

We started selling diamonds online in 1999, when most of 47th Street still did business by handshake. Twenty-seven years later we have our own factory, with headquarters in Israel and in New York at 580 Fifth Avenue, and every piece is still checked by our own team before it ships.

1999Online since
27Years in diamonds
IGICertified stones
Read our story

Why lab-grown

  • A real diamond

    Same carbon, same hardness, same fire as a mined stone. Only the origin is different.

  • Bigger for less

    Your budget buys a larger, cleaner stone than it would in a mined diamond.

  • Nothing to hide

    Every stone's origin is known. No mines, no guesswork.
Read the guide

Questions

Are lab-grown diamonds real diamonds?

Yes. They are physically, chemically and optically diamonds, and a jeweler's tester reads them as diamond. Every piece we sell comes with an IGI certificate.

Is it solid gold?

Our Fine Gold pieces are solid 14K gold, stamped. Our Everyday line is 14K gold over solid sterling silver, and every product page says clearly which one you're buying.

How fast do you ship?

Most pieces ship from New York within 3 to 5 business days, fully insured and signature-required. Free in the US.

Can I return it?

Yes, within 30 days of delivery, in original condition. Return shipping is on us.

Can I resize a ring?

Yes. Tell us the size at checkout or email us after you order.