About Us

My name is Ofer Davidov. I started selling diamonds online in 1999, back when most of 47th Street still thought the internet was a passing thing. Over the years we sold more than twelve million dollars of jewelry online, and the trade press (JCK, Modern Jeweler, Bridal Guide) wrote about how we brought the Diamond District onto the web.

Today our studio is at 580 Fifth Avenue in New York, and we sell one thing: lab-grown diamond jewelry.

Why only lab-grown? Because it is the most honest deal in the business. A lab-grown diamond is a real diamond. Same carbon, same hardness, same sparkle. The only difference is where it was born, and that difference takes most of the price away. I would rather sell you a bigger, cleaner stone at a fair price than a small one with a story attached.

Every diamond piece comes with an IGI certificate, and every piece is checked by our team before it leaves New York. If something is not right, you call us and a real person answers.

Ofer Davidov
Founder, Diamond Leaders