About Us
Our story starts on New York’s 47th Street, the heart of the Diamond District. In 1999, our founder Ofer Davidov was among the first fine jewelers to sell diamonds directly to customers online, a move the jewelry trade magazine JCK covered in January 2002 (under his trade name then, Davidoff Jewelry). More than 25 years later, Diamond Leaders brings that same 47th Street know-how to IGI-certified lab-grown diamonds, made in our own factory and shipped from New York.
Today we have our own factory, with headquarters in Israel and in New York at 580 Fifth Avenue, and we sell one thing: lab-grown diamond jewelry.
Why only lab-grown? Because it is the most honest deal in the business. A lab-grown diamond is a real diamond. Same carbon, same hardness, same sparkle. The only difference is where it was born, and that difference takes most of the price away. I would rather sell you a bigger, cleaner stone at a fair price than a small one with a story attached.
Every diamond piece comes with an IGI certificate, and every piece is checked by our team before it leaves New York. If something is not right, you call us and a real person answers.
Ofer Davidov
Founder, Diamond Leaders
As featured in JCK
In January 2002, JCK (Jewelers' Circular Keystone), the jewelry trade's leading magazine, ran "Going, Going…Gone!" by Anthony DeMarco, a feature on the jewelers who first moved to selling online through eBay, alongside names like Zale Corp. and Sotheby's. Our founder appears in it as Ofer Davidoff of Davidoff Jewelry, a 47th Street manufacturer and designer who had moved his business fully to eBay. His words back then: "We're going to hit it very big."