Fifth Avenue · New York

Real diamonds. Honest prices.

IGI-certified lab-grown diamonds in 14K gold, from a family of New York jewelers with twenty years on Fifth Avenue.

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IGI CertifiedEvery diamond piece
14K GoldSolid gold or gold over sterling
Free Insured ShippingAnywhere in the US
30-Day ReturnsFree and easy

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Our story

Twenty years on Fifth Avenue

We started selling diamonds online in 1999, when most of 47th Street still did business by handshake. Today our studio is at 580 Fifth Avenue, and every piece we sell is checked by our own team before it ships from New York.

About us

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Why lab-grown

  • A real diamond

    Same carbon, same hardness, same fire as a mined stone. Only the origin is different.

  • Bigger for less

    Your budget buys a larger, cleaner stone than it would in a mined diamond.

  • Nothing to hide

    Every stone's origin is known. No mines, no guesswork.
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Questions

Are lab-grown diamonds real diamonds?

Yes. They are physically, chemically and optically diamonds, and a jeweler's tester reads them as diamond. Every piece we sell comes with an IGI certificate.

Is it solid gold?

Our Fine Gold pieces are solid 14K gold, stamped. Our Everyday line is 14K gold over solid sterling silver, and every product page says clearly which one you're buying.

How fast do you ship?

Most pieces ship from New York within 3 to 5 business days, fully insured and signature-required. Free in the US.

Can I return it?

Yes, within 30 days of delivery, in original condition. Return shipping is on us.

Can I resize a ring?

Yes. Tell us the size at checkout or email us after you order.